Donald Self's Alcoholism Treatment Marketing: Beyond T.V. Ads and Speeches PDF

By Donald Self

ISBN-10: 0866568891

ISBN-13: 9780866568890

the yearly fiscal burden of alcohol abuse within the usa is stunning, but the alcoholism therapy has been traditionally tormented by governmental rules, ethical crusades, advocacy of particular remedy methods, and a scarcity of selling wisdom. here's the 1st targeted set of analysis at the advertising of alcoholism therapy providers. The authors of this much-needed volume--reputable advertising and marketing and study scholars--greatly extend the present base of data about the alcohol remedy advertising and marketing subdiscipline, together with the referral process analyses of marketplace potentials for companies, promotional attempt session for brand new companies, and the evolving nature of clinical companies distribution platforms. via in-depth interviews with remedy companies, referral resources, and previous consumers of remedy amenities, and in significant stories of literature at the topic, Alcoholism therapy advertising offers fundamental learn and basic learn findings to supply functional advertising and marketing implications.

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Alcoholism Treatment Marketing: Beyond T.V. Ads and Speeches by Donald Self


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